Watercolour or oils? Pastels or acrylic? Gouache?

If you've ever stood in an art shop feeling completely overwhelmed — or spent money on materials that are now gathering dust in a cupboard — you're not alone. I did exactly the same thing.

## Choosing Your Perfect Medium

When I returned to painting in my late 50s, I made every beginner's mistake. I bought too many materials, tried every medium I could find, and spent a small fortune working out what actually suited me. Looking back, I wouldn't change the journey — but I'd change how I started.

This guide is what I wish someone had handed me on day one.

Inside, you'll discover:

- Top tips to know about the most commonly used mediums

- The honest pros and cons of each — no rose-tinted marketing

- What I'd buy if I were starting again (and what I'd skip entirely)

- How to avoid the costly mistakes I made

- A simple way to work out which medium matches your personality

You don't need dozens of colours or the priciest brushes to create something beautiful. You just need to find the medium that makes you smile every time you pick it up — and this guide will help you find it, without the wasted money or the overwhelm.

[Get My Free Guide →]

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Copyright 2026. Julie Ford Art. All Rights Reserved.

The FREE 5 Day Challenge To Plan, Create & LAUNCH Your Lead Magnet

LEAD MAGNET LAUNCHER

In this FREE 5-day challenge, I am going to show you how to plan, create and publish a list-building lead magnet step-by-step2 Column (including all of the tech stuff!)

In plain and simple terms, a 'lead magnet' is something that you give away for free, in exchange for the email address of your target customer.

This gives your prospects the opportunity to 'test' you out, check you out and see if they like you, your content and your style risk-free - to EXPERIENCE your fabulousness for themselves.

Once you have the email address, your relationship-building, nurturing and sales process can commence (on auto-pilot, if you've done it right!) 😉

BUT -

HOW do you actually set up the page and opt-in form in the first place?

HOW do you actually DELIVER the free 'thing' automatically?

HOW do you automatically send that email saying 'hello, here's your free thing'?!

You'll be pleased to know that it is much easier than it sounds, and anyone can do it - even if you are as tech-savvy as a potato.

Create an asset that will grow your list for years to come

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© 2022 Sarah Cordiner. All Rights Reserved.